Uniting College Fans: The SIDEARM Sports Design System SIDEARM Sports, a powerhouse in digital fan engagement for US college athletics, needed a solution to manage their growing roster. With over 25 colleges on board, creating visually distinct mobile and TV apps for each one became a challenge. The Answer: A Scalable Design System We developed a comprehensive design system, accessible across iOS, Android, and Roku platforms. This master blueprint provided a foundation for all future apps, ensuring consistency while allowing for individual college branding. Beyond Scores: Interactive Features for Engaged Fans Going the extra mile, we proposed a suite of interactive features like "Polls" and "At the Stadium." These features empowered fans to not just follow scores, but to actively participate in the game-day experience, fostering a deeper connection with their teams and fellow fans.