LEAD
PRODUCT DESIGNER

AI

NATIVE

good design

makes products

useful

• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •

• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •

• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •

F—3®

Over 15 years experience in interactive product design.

Over 15 years experience in interactive product design.

Get in touch

My process

My process

My process

From the real problem to numbers that move

How I work

01 → 04

Understand. Design. Build. Refine.

Understand. Design. Build. Refine.

Understand. Design. Build. Refine.

Over 15 years experience in interactive product design – the same four steps on every project, from the first interview to the numbers after launch.

01 /

Understand

Understand

Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem, which is rarely the one in the brief.

02 /

Design

Design

I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.

03 /

Build

Build

Figma

Claude Code

Framer

I don’t stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.

04 /

Refine

Refine

Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.

built

built

built

diff

diff

diff

erent

erent

erent

I worked with a bunch of talented people and amazing brands, helping them produce top quality products.

I worked with a bunch of talented people and amazing brands, helping them produce top quality products.

I worked with a bunch of talented people and amazing brands, helping them produce top quality products.

History

History

'24 - Present - Metagood (Lead Product Designer)

'19 - '24 - Fueled (Sr Product Designer)

'17 - '19 - Mango Languages (Sr Product Designer)

'15 - '16 - Flow Digital (UI/UX Designer)

'11 - '15 - Studio 116 (UI/UX Designer)

2010 - BA Graphic Communication

Tools & Skills

Tools & Skills

Tools & Skills

Figma
Framer
After Effects
Rotato

UI/UX Design
Web Design
App Design
Design Systems

Selected Clients

Selected Clients

Selected Clients

Penn Medicine
DIME
Tony Robbins
Sakara

Rooms2Go
Zenni
FrameIt
Sidearm

It's never too late to try something new.

someone

somewhere

somewhere