good design
makes products
useful
• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •
• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •
• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •
F—3®
Over 15 years experience in interactive product design.
Over 15 years experience in interactive product design.
my process
my process
my
process
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem which is rarely the one in the brief.
UNDERSTAND
Will Gaybrick
2
Eileen O'Mara
3
4
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem which is rarely the one in the brief.
UNDERSTAND
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem which is rarely the one in the brief.
UNDERSTAND
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem which is rarely the one in the brief.
UNDERSTAND
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem which is rarely the one in the brief.
UNDERSTAND
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
UNDERSTAND
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem, which is rarely the one in the brief.
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
UNDERSTAND
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem, which is rarely the one in the brief.
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
UNDERSTAND
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem, which is rarely the one in the brief.
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
UNDERSTAND
Every project starts with the unglamorous part: user interviews, competitor audits, and enough questions to find the real problem, which is rarely the one in the brief.
DESIGN
I work in systems, not screens. Tokenised components, documented specs, and flows built around the moments where users hesitate, stall, or leave.
BUILD
I don't stop at mockups. Using Figma and Claude Code, I ship working front-end, so stakeholders test a real product, not a prototype that lies.
REFINE
Shipping is the start of the feedback loop. I measure completion, watch where people drop off, and iterate until the numbers move.
built
built
built
diff
diff
diff
erent
erent
erent
I worked with a bunch of talented people and amazing brands, helping them produce top quality products.
I worked with a bunch of talented people and amazing brands, helping them produce top quality products.
I worked with a bunch of talented people and amazing brands, helping them produce top quality products.
History
History
'24 - Present - Metagood (Lead Product Designer)
'19 - '24 - Fueled (Sr Product Designer)
'17 - '19 - Mango Languages (Sr Product Designer)
'15 - '16 - Flow Digital (UI/UX Designer)
'11 - '15 - Studio 116 (UI/UX Designer)
2010 - BA Graphic Communication
Tools & Skills
Tools & Skills
Tools & Skills
Figma
Framer
After Effects
Rotato
UI/UX Design
Web Design
App Design
Design Systems
Selected Clients
Selected Clients
Selected Clients
Penn Medicine
DIME
Tony Robbins
Sakara
Rooms2Go
Zenni
FrameIt
Sidearm
It's never too late to try something new.
someone
somewhere
somewhere