good design

makes products

useful

• GOOD vibes • GOOD APPS • GOOD FRIENDS • GREAT LIFE •

F—3®

Over 14 years experience in interactive product design.

get in touch

my process

my
process

Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.

PROBLEM IDENTIFICATION

Will Gaybrick

HEAD OF GLOBAL SALES, STRIPE

Eileen O'Mara

Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
PROBLEM IDENTIFICATION
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
VALIDATION & ITERATION
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
PROBLEM IDENTIFICATION
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
VALIDATION & ITERATION
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
PROBLEM IDENTIFICATION
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
VALIDATION & ITERATION
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
PROBLEM IDENTIFICATION
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
VALIDATION & ITERATION
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.

PROBLEM IDENTIFICATION
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
TEST & REFINE
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
PROBLEM IDENTIFICATION
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
TEST & REFINE
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
PROBLEM IDENTIFICATION
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
TEST & REFINE
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.
PROBLEM IDENTIFICATION
Through user research, I uncover core challenges and empathize with user pain points. This deep understanding lays the groundwork for effective solutions that truly address real needs.
SOLUTION IDEATION
I unleash creativity to brainstorm diverse, feasible solutions that solve user problems. Viability and desirability are woven into the ideation process, ensuring innovative solutions with a high chance of success.
MARKET ANALYSIS
I conduct thorough competitor analysis to understand the market landscape, identify potential niches, and validate our product's fit with user preferences and current trends. This ensures we're developing a solution that resonates with the market.
MVP
Rapid user testing and feedback are the cornerstones of successful product development. This iterative approach allows to validate ideas quickly and efficiently, ensuring the final product solves real user problems before we invest in full-scale development.
TEST & REFINE
User testing is the cornerstone of my iterative process. By placing prototypes in real hands, helps validate assumptions and gather invaluable feedback. This user-centric approach fuels continuous refinement, ensuring the final product not only meets user needs but thrives in the market.
VERIFY SUCCESS
The launch isn't the finish line, it's the beginning of continuous improvement. Through meticulous performance measurement and user feedback, I iterate and refine the product, ensuring it stays aligned with evolving user needs and market demands.