Research & Problem Identification
Understanding User Needs: A Multi-Pronged Approach
To achieve this goal, we embarked on a comprehensive research journey.
This included a product audit of their existing app, a deep dive into competitor offerings, insightful stakeholder interviews, and crucial user testing sessions. Additionally, in-person store visits provided invaluable firsthand knowledge of Rooms To Go's brand and furniture selling nuances.
Solution Ideation & User Testing
Wireframes and Figma prototypes of the user flows designed in the research phase. Getting everything ready for user testing.
MVP - Core Features
Validating user testing and designing the core features for the app MVP. High fidelity designs, following an iterative process to ensure the highest quality of UI and UX.
• Engaging Coupons & Membership Perks: Exclusive deals and rewards to incentivize app usage.
• Augmented Reality (AR): Visualize furniture pieces in your living space for confident buying decisions.
• Measurement Tool: Eliminate guesswork with an accurate measurement tool built into the app.
• See It In Store: A revolutionary feature allowing users to connect with store associates directly through the app, facilitating remote purchases with ease.
High Fidelity
Adding the final design touches, micro interactions, marketing materials and component library / design system to ensure a smooth dev handoff.
